Legacy Ice Expansion
Role: Creative Direction • Cinematography • Editorial
Format: Brand / Industrial Storytelling
Overview
A cinematic brand piece designed to elevate a highly technical ice production process into a visually compelling story.
The Challenge
Translating an industrial workflow into something visually engaging without losing clarity or authenticity.
Approach
Focused on texture, lighting, and pacing to highlight precision and craftsmanship, turning process into narrative.
Execution
Led full production from concept through delivery, including cinematography and editorial across multiple formats.
Outcome
Delivered a polished, brand-forward piece that positions the product as both functional and premium.
Stella Artois Transformation
Role: Creative Direction • Cinematography • Editorial
Format: Documentary / Brand
Overview
A documentary-style piece capturing regional transformation efforts tied to a global brand initiative.
The Challenge
Balancing authentic storytelling with brand alignment across multiple stakeholders as well as presenting a compelling explanation of the tedious task.
Approach
Built a narrative that emphasized human impact while reinforcing brand identity and hard work.
Execution
Led storytelling, and editorial, shaping raw footage into a cohesive narrative.
Outcome
Created a compelling piece that supports both internal communication and broader brand storytelling.
Pro Women’s Bowling Promo
Role: Editorial • Motion Design
Format: Promotional
Overview
A high-energy promotional video designed to elevate visibility and engagement for professional women’s bowling.
The Challenge
Making a niche sport feel fast-paced, modern, and competitive.
Approach
Focused on rhythm, impact cuts, and motion-driven transitions to build energy.
Execution
Led editorial and motion design to shape pacing and visual intensity.
Outcome
Delivered a dynamic promo that enhances audience engagement and brand perception.
Mission Taco TOP 5 Post Dispatch
Role: Creative Direction • Cinematography • Editorial
Format: Brand / Social
Overview
A brand-driven piece capturing the energy and personality of Mission Taco.
The Challenge
Creating content that feels authentic while still polished and brand-aligned.
Approach
Emphasized atmosphere, movement, and customer experience.
Execution
Directed shoot and edit to create a cohesive, high-energy visual narrative.
Outcome
Produced versatile content suitable for social, digital, and in-store use.